UnitedHealthcare
Campaign Audience HubThe Campaign Audience Hub unifies audience creation, reporting, and vendor delivery into a single platform for UnitedHealthcare’s marketing teams. By streamlining workflows across Adobe tools, it delivers faster, more accurate campaign audiences while enabling marketing operations to scale efficiently.
Audience generation dropped from 4–6 days to 1–3 hours, accelerating campaign launches while ensuring accurate and secure outputs.
The challenge
Manual audience creation limited speed, accuracy, and scalability. Our task was to assess Adobe-based workflows, uncover friction points, and design a hub that generates audiences, enforces campaign rules, produces real-time reports, and securely delivers outputs in hours instead of days.
Our impact
The Campaign Audience Hub cut audience generation from 4–6 days to 1–3 hours, enabling faster campaign launches and improved marketing agility. Real-time reporting and automated vendor outputs increased accuracy and compliance while providing a scalable, reliable workflow for email and direct mail campaigns.
