Verizon
Next Gen DigitalRedesigning Verizon’s prospect experience clarified intent-driven pathways, optimized initial interactions, and streamlined checkout within a complex enterprise platform. Grounded in research and analytics, the initiative produced validated prototypes and a feature roadmap integrated into Verizon’s broader digital strategy.
We reimagined the prospect journey with clearer buy and explore flows, creating a more conversion-focused experience.
Even with technical and organizational challenges, the solutions scaled across Verizon’s platform to improve prospect engagement.
With Verizon Assistant integration, customers are able to utilize an agentic experience to ask questions and be shown relevant devices, plans and services options.
The challenge
The redesign needed to align multiple lines of business, operate within technical constraints, and complement a parallel enterprise site overhaul. Translating research insights into actionable, implementable designs was critical.
Our impact
Validated prototypes and a structured roadmap enabled Verizon to implement clearer flows and optimized checkout, strengthening prospect conversion and embedding scalable solutions across the digital platform.
